Union Communications

Be Union. Buy Union.

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Space38+ YEARS OF EXPERIENCE

SpaceBUYING MEDIA? BUY UNION.

SpaceA UNIONIZED AGENCY

SpaceEXCLUSIVELY FOR UNIONS

Founded in 1982, Union Communications provides communications services exclusively to trade unions. We are nationally accredited with every major Canadian media outlet, and we are currently the largest unionized media buying agency by volume in the country. From conception to completion, our services include advertising campaigns, print and digital publications, websites and mobile apps, video, television and radio. Through the years we have made our mark in the labour movement with impactful campaigns that have positively shaped member, public, and government opinion.

Featured Work

NEWSWORTHY CONTENT: UNION COMMUNICATIONS REEL

NEWSWORTHY CONTENT: UNION COMMUNICATIONS REEL

At Union Communications we are often asked to produce content to convey our clients’ messages with clarity and force, be it through online videos, internal videos, or broadcast television commercials. The options are limitless, so we've put together this reel to show some examples of our past work and production capabilities. From animation to live action documentary shooting, from studio shooting with actors or real employees to full commercials with set design, props and actors, we create striking material that gets noticed and pushes our clients’ issues to the forefront.

UNIFOR “GENEROSITY“

UNIFOR “GENEROSITY"

When General Motors announced a plan to shut down their Oshawa Assembly Plant and set up shop in Mexico, nearly 3,000 loyal workers’ livelihoods were suddenly imperilled. Their union, Unifor, called on Union Communications to produce a series of TV ads urging Canadian consumers to boycott GM vehicles made in Mexico, in favour of Canadian-made products. The first of these ads, entitled “Generosity,” aired during the Super Bowl — the first Canadian union advertisement ever shown during this unrivalled broadcast.




NEW BRUNSWICK UNION “BY YOUR SIDE”

NEW BRUNSWICK UNION “BY YOUR SIDE”

For the second consecutive year, the New Brunswick Union (NBU) tasked Union Communications with their annual advertising campaign. With only a two-person shooting crew, we toured the province filming real members in real locations. Our original objective was to to show how NBU members are an integral part of the daily lives of New Brunswickers. With this charming 60-second television commercial we achieved just that.

UNIFOR “STOP FORD CUTS”

UNIFOR “STOP FORD CUTS”

As soon as he took power, Doug Ford began to slash public services to the detriment of all Ontarians. His cuts to healthcare, education, and municipalities are the deepest cuts any government has made since the 1990s. Unifor asked us to help them unveil this travesty, and spread the message: Stop Ford Cuts. We did this by creating an entire campaign that included television, print, billboards, radio, and digital content - creating all the advertising assets and placing all of the media in market. A true concept to in-market campaign, all done in-house.




UNION COMMUNICATIONS RADIO

UNION COMMUNICATIONS RADIO

Union Communications has been known for many services over the years, but if there is one thing that makes us stand out, it’s radio advertising. Even in the digital era, radio advertising continues to be an effective media channel to reach both union members and the general public. We have the numbers to prove it. Two examples from the past year linked below include one spot recorded with Unifor National President, Jerry Dias and a second for CUPE New Brunswick using ACTRA voice talent.

UC “Exemples français”

UC “Exemples français”

With clients across Canada, many of the projects we produce are in both official languages. We have the benefit of having French speakers on our team, as well as having access to unionized translators. Two examples of French productions completed in the past year include the New Brunswick Union, and CUPE New Brunswick.




UNIFOR “BUILDING OUR ENERGY FUTURE”

UNIFOR “BUILDING OUR ENERGY FUTURE”

In light of global warming and the collapse of world oil prices, Canada faces critical energy challenges. To convey the importance of re-thinking our energy future with an eye to protecting workers in that sector as we transition to greener energy alternatives, Unifor called on Union Communications to produce a two-minute informational video aimed at the public. The result was a panoramic collection of video clips with a compelling voiceover that explains the key issues and challenges in the simplest and most straightforward terms.

UNIFOR “BOYCOTT MEXICO GM”

UNIFOR “BOYCOTT MEXICO GM”

Following up on Unifor’s Super Bowl spot, Union Communications created another nationally televised ad stressing the importance of Canadian jobs and calling on Canadians to boycott GM cars with Vehicle Identification Numbers (VINs) beginning with 3 — indicating those made in Mexico. Using film footage mixed with innovative animated graphics, the ad was influential in getting GM to sit down with Unifor and resume negotiations to save jobs in Oshawa.




New Brunswick Union

New Brunswick Union “We Need to Care”

When New Brunswick’s government floated the idea of privatizing some of its key public services, Union Communications was called upon by the New Brunswick Union to craft a television ad that stressed the importance of caring in the realm of public service, and the dangers of entrusting such services to private profit-seeking corporations. We sent our camera crew to various workplaces in the province to capture some of the union’s members on the job. With a voice-over by the NBU’s president, our editors created a warm and sincere message of trust in publicly run services.




CUPE “NTV NEWS / BALL FREEZE / AIRPORT”

CUPE “NTV NEWS / BALL FREEZE / AIRPORT”

Recently, CUPE approached us with an urgent request to create a series of TV ads to reach out to their members and the public as their negotiations were underway. Working with our client, we collaboratively developed the scripts, and then took charge on casting, filming, animation, editing, and media-buying. We were proud to deliver these top-quality commercials in record time — from brief to air in ten days. The campaign was so successful that it was worthy of an evening news story on NTV — bringing extra, no-cost coverage of CUPE’s concerns.

CUPE “DWIGHT BALL’S CROSSROADS”

CUPE “DWIGHT BALL’S CROSSROADS”

As a response to provincial plans to introduce austerity measures that would impact CUPE members and many other workers in Newfoundland and Labrador, we produced a commercial based on our client's idea of a board game that no working person can win. With eye-catching, originally-designed props and sets, and excellent performances from local ACTRA talents, we produced a top-quality TV ad at a cost far lower than a big, top-heavy agency would charge.




Our Members Speak Out

In preparation for CUPE’s upcoming negotiations with the government of Newfoundland and Labrador, we flew to St. John’s to hear rank-and-file CUPE members express their grassroots concerns in their own words. Our expert filmwork and editing skills resulted in a series of 30-second TV ads that made a big impact across the province with the simplest of concepts: real members, unscripted — genuine, honest, and compelling.




ETFO YORK REGION “McGUINTY SHHH”

ETFO YORK REGION “McGUINTY SHHH”

From the archives! Back in 2012, Dalton McGuinty‘s government began to cut spending in the midst of contract negotiations with Ontario elementary teachers. A strong local, the Elementary Teachers Federation of Ontario (ETFO) York region, asked Union Communications to produce an independent ad that highlighted Premier McGuinty’s errors in spending, and his subsequent attempts to make up for them.




DESIGN & PRINT PRODUCTION

Since our inception in 1982 — before the days of digital — we've been leaders in print design for the union cause. From newspaper advertising to members' magazines, from billboards to leaflets, from annual calendars to strike-action picket signs — we've done it all, and still do. We recognize that often, the best way to keep up meaningful contact with your members is through hard-copy collateral that they can hold in their hands. Likewise, print ads and campaign hand-outs are often the best way to convey your message to the public at large. Call on us for compelling and effective print materials that build support and solidarity.

Digital PRODUCTION

Opinion & Editorial

We have been very successful in helping our clients get their points of view across through letters to the editor and opinion articles in Canada's major newspapers. We have found that tightly-organized, strongly-written pieces are much in demand by editors throughout Canada. Our writing style and sense of what is newsworthy has helped us to publish articles and letters in the following newspapers, among others:

Vancouver Sun
The Province
Calgary Herald
Edmonton Journal
Toronto Star
The Hill Times
Ottawa Citizen
Charlottetown Guardian
Saint John Telegraph-Journal
St. John's Telegram

Use our expertise and experience to help your union get earned media worth potentially hundreds of thousand of dollars. It's an ideal supplement to an advertising or public relations campaign, and valuable in its own right.

Our Services

Creative development

Creativity is at the heart of everything we do. Making an impression on your audience requires cutting-edge design
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Public & Member Relations

A key task for unions today is maintaining internal solidarity through regular communications with their members.
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Production

Our all-inclusive production service delivers visually compelling print and film materials while maintaining a focus on simplicity
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Media buying & planning

As a fully accredited advertising agency, we handle your entire campaign from start to finish — from media buying through conception and production to the final result.
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advertise with us.

Sometimes unions work with commercial advertising agencies that claim to be unionized, when their media buying services are not. We are fully unionized and we use industry standard pricing.

our Clients

Over our 35-year history, we have helped many unions and union organizations address their communications challenges. In the recent past, we are proud to have served the following:

CUPE
CURC
ETFO
IAM
IBB
OPSEU
Unifor
IAM

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CONTACT US

Please fill out the contact form or call us at the number below. We are always happy to chat about potential projects or answer any questions you may have. Hope to hear from you!

Address

101 Spadina Ave. Suite 204-A
Toronto, ON
M5V 2K2


PHONE

416-593-6030


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